Project Description
Project description
Visual identity creation for a law firm named ´Macedo Taborda Advogados’.
The main goal was to create a visual identity that could represent the four pillars of justice / advocacy, ‘Defense’, ‘Decision’, ‘Equilibrium’ and ‘Argument’, combined with the initial letters of the brand, the letter ‘M’ and the letter ‘T’.
Logo

Vertical version
(main)

Horizontal version
(secondary)
Concept

Shield
Defense

Themis sword
Decision

‘M’ Letter
Macedo

‘T’ Letter
Taborda

Libra
Balance

Fountain pen
Argument
Color palette
Symbol

Pantone 1485 CP
C0 M34 Y68 K0
R233 G167 B88

Naming

Pantone 7540 C
C0 M0 Y0 K85
R77 G77 B77

Secundary color

Pantone 188 C
C34 M100 Y79 K53
R99 G6 B28
