Project Description
Project description
Visual identity creation for a law firm named ´Macedo Taborda Advogados’.
The main goal was to create a visual identity that could represent the four pillars of justice / advocacy, ‘Defense’, ‘Decision’, ‘Equilibrium’ and ‘Argument’, combined with the initial letters of the brand, the letter ‘M’ and the letter ‘T’.
Logo
Vertical version
(main)
Horizontal version
(secondary)
Concept
Shield
Defense
Themis sword
Decision
‘M’ Letter
Macedo
‘T’ Letter
Taborda
Libra
Balance
Fountain pen
Argument
Color palette
Symbol
Pantone 1485 CP
C0 M34 Y68 K0
R233 G167 B88
Naming
Pantone 7540 C
C0 M0 Y0 K85
R77 G77 B77
Secundary color
Pantone 188 C
C34 M100 Y79 K53
R99 G6 B28