Project Description

Project description

Visual identity creation for a law firm named ´Macedo Taborda Advogados’.

The main goal was to create a visual identity that could represent the four pillars of justice / advocacy, ‘Defense’, ‘Decision’, ‘Equilibrium’ and ‘Argument’, combined with the initial letters of the brand, the letter ‘M’ and the letter ‘T’.

Project details

Client: Macedo Taborda

Sector: Advocacy

Category: Branding

Agency: Freelancer, 2020

Logo

Macedo Taborda Vertical Logo

Vertical version
(main)

Macedo Taborda Horizontal Logo

Horizontal version
(secondary)

Concept

Shield Macedo Taborda

Shield

Defense

Decision Macedo Taborda

Themis sword

Decision

Macedo Taborda 'M' Letter

‘M’ Letter

Macedo

Macedo Taborda 'T' Letter

‘T’ Letter

Taborda

Libra Macedo Taborda

Libra

Balance

Argument Macedo Taborda

Fountain pen

Argument

Color palette

Symbol

Symbol color

Pantone 1485 CP
C0 M34 Y68 K0
R233 G167 B88

Symbol color background

Naming

Naming color

Pantone 7540 C
C0 M0 Y0 K85
R77 G77 B77

Naming color background

Secundary color

Secundary color

Pantone 188 C
C34 M100 Y79 K53
R99 G6 B28

Secondary color background

Project details

Client: Macedo Taborda

Sector: Advocacy

Category: Branding

Agency: Freelancer, 2020